What is Zapier?
Zapier is a automation tool connects various apps, allowing them to work together effortlessly. It simplifies repetitive functions by integrating tools like Google Sheets, Slack, Trello, and Shopify. When an event occurs in one platform, it triggers an action in another, making workflows efficient. The system handles automation, so you don’t have to copy-paste data or manually switch between applications. You can easily move email to a database, update the spreadsheet, schedule social media, or inform your team. With a few clicks, Zapier handles all this.
Why is it Used For?
Businesses and professionals across industries use this tool to streamline processes and improve productivity.
Marketing teams leverage it for lead generation, connecting advertising platforms with CRMs. Instead of manually transferring data, the system ensures new leads are automatically recorded in a centralized database. It can also fragrate email lists, follow follow -up emails and create reports. It saves manual work for hours.
E-commerce businesses streamline order management and customer communication using automation. When an order is placed, the system notifies the fulfillment team, updates inventory records, and instantly sends tracking details to customers. This helps to run the business smoothly without a constant manual update.
For customer aid teams, Zapier automatically makes ticket management. When a customer presents a query, the zapier classifies it and assigns it to a member of the right team. It also sends an acknowledgment email to the customer. This speeds up reactions and improves customers’ satisfaction.
Freelancers and small business owners use Zapier to automate daily tasks. It helps in organizing a scheduling meeting, challan and managing workflows. By connecting Zapier to tools such as trello, asana, and slacks, users can automate work assignments and deadlines. They can also track progress easily.
The system follows a trigger-action model, where a specific event starts an automated process that leads to a corresponding action. For example, a user can automate social media posting by setting a ZAP. A new blog may be posted on the trigger WordPress. The action will automatically share that post on Twitter, Facebook and LinkedIn. This saves time by eliminating the need to log in on each platform to share updates. To set Zapier, start by selecting apps you want to connect. Next, choose a trigger event. Then, define an action. Finally, test the automation to ensure that it works correctly. Once active, the Zap moves continuously in the background. It acts without any more input from the user.
Zapier Pricing & Plans
Cost of Zapier
The Zapier pricing varies depending on the number of automated tasks required per month. Higher usage demands a plan with a greater task limit.
Pricing Plans (2025)
| Plan | Best For | Price (Billed Annually) | Key Features |
| Free | Individuals needing simple automation | $0/month | ✅ 100 tasks/month ✅ Unlimited Zaps ✅ Two-step Zaps ✅ Basic AI tools |
| Professional | Individuals with advanced automation needs | $19.99/month | ✅ Multi-step Zaps ✅ Premium app integrations ✅ Webhooks support ✅ Email & live chat support |
| Team | Small teams managing shared workflows | $69/month | ✅ Everything in Professional ✅ 25 users ✅ Shared workspaces ✅ Team-based app connections ✅ SAML SSO ✅ Priority support |
| Enterprise | Large companies needing full automation control | Custom Pricing | ✅ Everything in Team ✅ Unlimited users ✅ Advanced admin controls ✅ Analytics dashboard ✅ Dedicated Technical Account Manager |
Each Zapier pricing plan allows you to select the number of tasks you need per month, ranging from 100 to over 2 million tasks.
Custom Pricing Includes everything in Team, plus unlimited users, advanced admin controls, analytics, and a dedicated Technical Account Manager. Select the number of tasks you need each month. Options range from 100 to over 2 million tasks
Is Zapier Free? What’s Included in the Free Plan?
Yes, a free plan is available, though with some restrictions. It’s ideal for individuals or businesses needing simple automation.
Free Plan Features:
✅ 100 tasks per month – Great for simple automations.
✅ Unlimited Zaps – You can create as many Zaps as you need, but within the task limit.
✅ Two-step Zaps – Each Zap can only have one trigger and one action.
✅ Basic AI Tools – Use AI-powered Zap builder for simple workflows.
Limitations of the Free Plan:
- ❌ No multi-step Zaps (only available in paid plans).
- ❌ No premium app integrations (e.g., Salesforce, QuickBooks).
- ❌ No priority support.
The basic plan is useful for testing, but growing businesses often require an upgrade. Higher-tier plans unlock multi-step workflows, priority support, and premium app integrations.
Zapier Alternatives: Best Options for Automation
If this tool doesn’t meet your needs, other automation platforms offer similar or more advanced features.
Top Alternatives and Competitors:
- Make (formerly Integromat in the East) – Best for users requiring complex workflows and conditional logic.
- Microsoft Power Automate – Ideal for businesses using Microsoft 365 and enterprise automation.
- IFTTT (If This Then That) – A simple automation tool for personal tasks and smart home devices.
- Pabbly Connect – A budget-friendly option with workflow-oriented automation.
- Workato – Designed for enterprises needing AI-powered integrations and large-scale automation.
Each tool offers unique features, so the best choice depends on your budget, integration needs, and workflow complexity.
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How to Set Up Your First Automation
Setting up this automation tool is quick and easy. It offers a no-code way to link your favorite apps and automate daily tasks, whether you’re new or a pro.
Step 1: Signing Up
To start, visit Zapier.com and click on the Sign Up button. You can sign up using:
- Your email address
- Google account
- Microsoft account
Once registered, Zapier takes you to your dashboard to start building your first automation.
Step 2: Logging in
After signing up, log in to your account by clicking the Log In button on the homepage. Enter your credentials, and you’ll go to the main dashboard.
Step 3: Exploring Features & Dashboard
Inside Zapier, take time to explore:
- The App Directory, with over 6,000 apps that work with Zapier.
- The Zap Editor, where you create and manage automations (Zaps).
- The Task History, which tracks your automations and alerts you if something needs fixing.
Step 4: Connect Your Favorite Apps
To create automation, connect the apps you use. For example, link:
- Gmail to Slack for instant message notifications when you receive emails.
- Google Sheets to Trello to turn spreadsheet rows into project tasks.
- Shopify to Mailchimp to automatically add new customers to an email list.
Find the apps you need, click on them, and follow the simple instructions to connect your accounts.
Step 5: Create Your First Zap
A Zap links two or more apps. To create one:
- Click “Make a Zap” in it’s dashboard.
- Select the app to start the automation (Trigger App).
- Choose an event in that app that will start the Zap (Trigger Event).
- Select another app to perform an action when the trigger happens (Action App).
- Define what should happen in the second app (Action Event).
For example:
- Trigger: A new email arrives in Gmail.
- Action: Save the email attachment to Google Drive.
Step 6: Test and Activate Your Zap
Before turning on your Zap, test it to ensure everything works. If the test is successful, click “Turn on Zap” to activate it. Your automation is now live! it will handle the task automatically every time the trigger event occurs.
Integrations & Use Cases
With compatibility across 6,000+ applications, this automation tool accelerates workflows. Businesses can eliminate manual tasks, saving valuable time and effort.
Marketing – Automatically send new leads from Facebook Ads to a CRM like HubSpot or Pipedrive. Schedule email follow-ups and automate social media posts.
Online Stores – Update order lists in Google Sheets, send customer emails, and track stock levels without manual work.
Customer Support – Connect Zendesk or Freshdesk with Slack so support teams receive instant alerts for new tickets. Automate replies and follow-ups to improve response times.
Task & Project Management – Create tasks in Trello or Asana when you receive a new email or form entry. Sync deadlines with Google Calendar for better project tracking.
Sales & CRM – When someone fills out a form on your website, their details are automatically added to HubSpot, Salesforce, or Pipedrive. Follow-ups happen instantly, keeping leads engaged.
With Zapier, businesses avoid manual data entry, reduce errors, and work faster.
Zapier + Pipedrive: How It Works
Pipedrive is a popular CRM that helps sales teams track deals. Zapier enhances it by automating tasks.
Add Leads Automatically – New contacts from forms or ads are instantly added to Pipedrive, eliminating manual data entry.
Follow Up Easily – When a deal moves forward, an email is automatically sent to keep prospects engaged.
Schedule Meetings – Create calendar events for new sales calls, ensuring no opportunities are missed.
Track Sales Progress – Sync Pipedrive data with Google Sheets to generate real-time reports and insights.
With this setup, sales teams can focus on closing deals instead of updating records manually.
Is Zapier Safe to Use?
Yes, Zapier is a safe and secure tool used by millions of businesses worldwide. The company follows strict security practices to protect user data. Zapier handles sensitive information carefully and takes privacy and security seriously.
1. Data Encryption and Protection
Data is protected using TLS 1.2 encryption, a security protocol also used by financial institutions. This transfers data between private and safe apps from unauthorized access. Zapier uses AES-256 encryption to protect the collected data. This means that any information processed through Zapier is safe. 2. Access control and certification The Zapier provides two-factor authentication (2FA) for additional protection. This feature ensures that only authorized users can access an account. This helps reduce the risk of unauthorized login or data violations. Zapier teams or enterprise schemes can access additional security facilities. This includes single sign-on (SSO) using SAML 2.0. It manages employee login centrally to organizations and prevents unauthorized access.
3. Third-Party App Security
While Zapier itself is safe, security of an automation also depends on connected apps. If an integrated app has weak safety practices, it can pose a risk. To prevent this, Zapier only connects with verified applications that meet safety standards. In addition, Zapier does not store passwords for connected apps. It uses OAuth authentication when possible. This means that the apps connect without highlighting sensitive credentials.
4. Compliance with Industry Standards
Zapier follows recognized security and data protection regulations, including:
- GDPR (General Data Protection Regulation) – Protects user data for European Union customers.
- SOC 2 Type II Compliance – Ensures high security, availability, and privacy standards for businesses.
- CCPA (California Consumer Privacy Act) – Protects the personal data of California residents.
These certifications demonstrate that Zapier takes security, compliance, and data protection seriously.
5. Privacy Policy and Data Handling
Zapier’s privacy policy guarantees that the user data is not sold to the third party. It only collects the necessary information to manage accounts, process automation and increase platform performance. For those users who do not like to store any data on the Zapier, there are options to disconnect history, remove log or disconnect applications at any time.
6. Potential Risks & How to Stay Safe
Zapier is a secure platform, but users should be careful with sensitive data. Here are some extra precautions to take when automating tasks: Financial transactions (e.g., linking bank accounts to automation).
- Personal information sharing (e.g., automating customer data transfers).
- Account permissions (e.g., granting third-party apps full access to Zapier).
To reduce security risks, always:
- Use strong, unique passwords for your Zapier account.
- Enable two-factor authentication (2FA) for extra protection.
- Regularly review connected apps and revoke permissions if not in use.
- Monitor Zapier’s security updates for any potential vulnerabilities.
Overall, Zapier is a secure automation platform. It offers strong data encryption, access control, and compliance measures. Users can automate their workflows safely, keeping their privacy and security protected.
How to Delete a Zapier Account
If you decide to stop using this automation service, you can permanently delete your account. However, this action is irreversible, and all workflows, history, and integrations will be erased.
Follow these steps to delete your Zapier account:
Step 1: Go to Zapier.com and sign in using your email, Google, or Microsoft account.
Step 2: Open Account Settings – Click on your profile picture (top-right corner) → Select “Settings”.
Step 3: Scroll down to the Delete Account section. Click on “Close My Account” or “Delete Account”.
Step 4: Confirm your identity – Enter your password to verify. If you have Two-Factor Authentication (2FA) enabled, enter the security code sent to your phone or email.
Step 5: Final Confirmation Zapier will warn you that:
- All Zaps and integrations will be deleted.
- Task history will be gone.
- Paid subscriptions will be canceled immediately.
Click “Confirm Deletion” to permanently close your account.
What Happens After You Delete Your Zapier Account?
If you no longer need this service, you can permanently delete your account. Keep in mind that this action cannot be undone, and all Zaps, work history, and integrations will be removed.
Follow these steps to delete your Zapier account:
Step 1: Go to Zapier.com and sign in using your email, Google, or Microsoft account.
Step 2: Open Account Settings – Click on your profile picture (top-right corner) → Select “Settings”.
Step 3: Scroll down to the Delete Account section. Click on “Close My Account” or “Delete Account”.
Step 4: Confirm your identity – Enter your password to verify. If you have Two-Factor Authentication (2FA) enabled, enter the security code sent to your phone or email.
Alternatives to Account Deletion
If you are considering deleting your account because you no longer use Zapier frequently, you can:
- Pause Your Zaps Instead of Deleting – Disable all automations to keep your account for later use.
- Downgrade to the Free Plan – Switch to the Free plan to keep your account at no cost.
- Revoke App Permissions – If privacy concerns you, disconnect linked apps without deleting your account.
- By choosing one of these options, you can maintain your account for future use while preserving your data.
Final Thoughts
This tool simplifies automation, helping businesses and individuals save time by connecting apps and streamlining processes. It protects data with strong security and follows industry standards to ensure privacy. If you do not need Zapier, you can either delete your account or switch to a free plan. This lets you keep your data for use later. In general, Zapier is a reliable and flexible tool to automate the workflows. It increases efficiency and cuts manual functions.
Frequently Asked Questions (FAQs)
1. Is Zapier worth it?
Yes, Zapier is valuable for businesses and individuals looking to automate repetitive tasks and save time. It links thousands of apps, cuts down manual work, and boosts efficiency. The Free plan is good for basic automation. But, most businesses benefit more from multi-step Zaps and premium features in paid plans.
2. Can I use it without coding?
Absolutely! Zapier is a no-code automation platform, meaning you don’t need programming skills to create workflows. You simply select a trigger and an action, and Zapier does the rest. However, advanced users can use webhooks and custom API integrations for more flexibility.
3. What are the limitations of it’s Free plan?
Zapier’s Free plan allows 100 tasks per month, unlimited Zaps, and two-step Zaps, but it lacks:
- Multi-step Zaps (only available in paid plans)
- Premium app integrations (e.g., Salesforce, QuickBooks)
- *Priority support If you use automation for your business, consider upgrading to a Professional or Team plan.4. Does Zapier work with all apps?
Zapier connects with over 6,000 apps, like Google Sheets, Slack, Shopify, and HubSpot. Some apps might have limited automation or need a paid Zapier plan for advanced features. Check Zapier’s App Directory to see if your favorite tools are supported.
5. What happens if my Zap fails?
If a Zap fails, Zapier logs the issue in your Task History with an error message. Common reasons include:
- An app’s API is down.
- Invalid credentials or permission issues.
- Exceeded task limits (on Free/Paid plans). To fix it, Zapier provides troubleshooting options and allows you to retry failed tasks.
6. Can Zapier handle complex workflows?
Yes! Basic Zaps follow a trigger-action model. Zapier also provides multi-step workflows, conditional logic (Paths), data formatting, and filters. For businesses with complex needs, tools like Zapier AI, Webhooks, and API integrations enable deeper task automation.
7. How secure is it?
The platform follows strict security protocols, including:
- Data encryption (TLS 1.2, AES-256)
- SOC 2 Type II compliance
- GDPR & CCPA Compliance It also provides two-factor authentication (2FA) and SAML SSO for enterprise users. But, remain cautious when integrating third-party apps that manage sensitive data.
