International Trade Resources
Consulting, training, and management for international trade
International Trade Resources is a company dedicated to helping individuals and businesses navigate the complexities of international trade. With decades of experience in managing the movement of goods and money across borders, the company sought to create a comprehensive online platform to expand its reach and provide valuable resources to its clients.
Client
International Trade Resources
Services
Website Development
Ongoing Maintenance
Security Enhancement
Year
2023
Technology
WordPress
Elementor
Learndash
CSS3
Vanilla JS
PHP
Objectives & Goals
We aimed to develop a comprehensive website that seamlessly integrates educational content and resources for users seeking knowledge in international trade. The goal was to design a user-friendly platform with dynamic course offerings, custom user experiences, and easy navigation, all while ensuring high performance and security.
Responsive Design:
The website was built with a mobile-first approach to ensure flawless functionality and aesthetic consistency across devices, including smartphones, tablets, and desktops.
Dynamic Bundled Courses:
We implemented a system where users could purchase bundled courses at a discounted rate or buy individual courses as needed, providing flexibility and value.
Custom User Profile Page:
We created a custom user profile page where users can track their purchased courses, completed lessons, and achievements.
Performance Optimization:
Optimized the website’s load times and overall responsiveness using caching techniques, image optimization, and minified scripts to ensure smooth navigation and fast page loads.
Security & Reliability:
Robust security measures, including SSL encryption, two-factor authentication (2FA), and firewall configurations, were implemented to protect sensitive user data.
Challenges
Dynamic Course Bundling:
Creating a seamless mechanism to allow users to bundle and purchase courses dynamically required custom coding and integration with LearnDash and WooCommerce.
Custom User Profiles:
Designing and developing personalized user dashboards involved significant customization beyond LearnDash’s default features. Custom PHP and CSS were utilized to meet client requirements.
Filtering and Loop Customization:
We implemented advanced filtering using loops and custom queries within LearnDash to enhance course discovery and usability.
Content Integration:
The project required integrating podcasts, past webinars, and articles using custom post types. This ensured structured content management and easy updates by the client.
Development
Platform:
Built on WordPress to provide flexibility and ease of content management.
Page Builder:
Used Elementor for its design flexibility and custom widget capabilities.
Learning Management System:
Utilized LearnDash for course management, including dynamic bundles and individual course purchases.
Custom User Profiles:
Developed a custom dashboard for users to access and manage their courses and progress.
Course Bundling System:
Integrated dynamic course bundles with WooCommerce for smooth purchasing experiences.
Filtering & Navigation:
Implemented advanced loops and filters to simplify user navigation and course discovery.
Content Management:
Added custom post types for podcasts, past webinars, and articles to ensure easy content categorization and updates.
Performance Optimization:
Implemented caching, optimized database queries, and compressed media files to deliver fast-loading pages.
Security:
Applied robust security protocols, including SSL certificates, two-factor authentication (2FA), and real-time monitoring.
Results
Enhanced User Engagement:
The new platform significantly improved user interaction and time-on-site, with personalized user profiles and dynamic content.
Increased Course Enrollments:
Course purchases doubled within three months, with a significant number of users opting for bundled courses.
Improved Navigation:
The advanced filtering system made course discovery intuitive, reducing bounce rates and improving user satisfaction.
Fast Load Times:
Achieved a 120% improvement in page load speed, with a Google PageSpeed score of 90+.
Stable Security:
Maintained zero security incidents due to proactive monitoring and strong security measures.