Steven Losada
Meta Ads Preparation Course
Steven Losada is an expert in Facebook and Instagram advertising, offering a specialized course designed to help businesses painlessly set up their accounts for ad success. The goal of this project was to create a visually appealing, user-friendly, and conversion-focused website to promote and sell the Facebook Ads Preparation Course.
Client
Steven Losada
Services
Website Development
Ongoing Maintenance
Security Enhancement
Year
2023
Technology
WordPress
Elementor
Learndash
PHP
Objectives & Goals
The goal was to build a fully functional and visually appealing website based on the client’s provided design. We aimed to develop a user-friendly platform that seamlessly integrates educational content and offers a smooth experience for users preparing for Facebook and Instagram ads.
Responsive Design:
The website was built with a mobile-first approach, ensuring flawless functionality and aesthetic consistency on smartphones, tablets, and desktops. The responsive framework adapts to various screen sizes while maintaining design integrity.
Performance Optimization:
We focused on enhancing load times and overall website responsiveness. By applying modern optimization techniques, the site delivers lightning-fast page loads, even when showcasing high-quality visuals and interactive elements.
Security & Reliability:
Robust security measures were put in place to safeguard the website from potential threats, including bots, malware, and data breaches. Regular monitoring and updates ensure a reliable, uninterrupted experience.
Challenges
Handling Course Enrollments:
The project involved integrating LearnDash and CartFlows to streamline course enrollment and checkout processes. Ensuring a smooth user experience required careful coordination between these plugins and the overall design.
Customizing Client-Provided Design:
The client provided a detailed design that demanded extensive customization beyond standard WordPress and Elementor capabilities. We wrote custom CSS and JavaScript to implement design-specific elements, ensuring the final product met the client’s vision.
Email Marketing Automation:
The integration of FluentCRM for email marketing and user management posed some initial challenges, particularly in syncing user data and automating workflows. By leveraging FluentCRM’s flexible features, we successfully automated key user communications.
Development
Platform:
Built on WordPress for its robust CMS capabilities and ease of use.
Page Builder:
Used Elementor for flexibility and custom design implementation, with custom widget development where needed.
Course Management System:
Implemented LearnDash to manage and deliver the Facebook Ads Preparation Course content efficiently.
Checkout Process:
Integrated CartFlows to provide a streamlined and user-friendly checkout experience.
Email Marketing:
Configured FluentCRM for automated email marketing campaigns, user engagement, and course-related notifications.
Accessibility & Testing:
Ensured WCAG compliance and conducted comprehensive cross-browser and device testing to provide an inclusive and smooth user experience.
Performance Optimization:
Optimized scripts, implemented browser caching, and minified CSS/JS files to boost loading speed.
Security:
Integrated SSL certificates, two-factor authentication (2FA), and firewall configurations to protect the website against cyber threats.
Results
Enhanced User Engagement:
The platform provided users with a seamless course experience, boosting overall engagement metrics.
Fast Load Times:
Reduced page load times by 130%, achieving a Google PageSpeed score of 92+.
Increased Course Signups:
Achieved a 3x increase in course enrollments within the first two months of launch.
Automated Communications:
Successfully set up automated email workflows, increasing user retention and satisfaction.
Stable Security:
Zero downtime and no reported security incidents due to proactive monitoring and maintenance.